Google Analytics Campaign Data Import syncs advertising costs from Meta, Pinterest, Reddit, Snap and TikTok into GA4 through a simple connection process. So your Facebook costs finally appear alongside your Google Ads costs. But the feature answers a narrower question than most merchants think: It just tells you what a campaign cost. It does not […]
Most WooCommerce purchases do not begin and end in a single visit. A shopper might first discover a product through a Meta ad, return a few days later through Google, open an email the following week and eventually place the order during a direct visit. WooCommerce still has to assign that order to a source. […]
Most ecommerce dashboards show revenue, ROAS and margin. Kiito was built to show what actually creates profit after ad spend, product costs, refunds, shipping, fees and fixed monthly costs. For the first years of running our own ecommerce business, the numbers looked better than the business felt. WooCommerce showed sales. Ecommerce dashboards showed revenue and […]