Built for WooCommerce
WooCommerce’s built-in Analytics does a good job of showing orders, revenue and what sold. What it does not know is what you spent to generate those orders. Your ad spend sits in Meta, Google and other ad platforms, while product costs, payment fees, fulfilment costs and monthly overheads are usually tracked somewhere else.
That makes it easy to know your revenue and surprisingly hard to know your actual profit. Ad platforms can also attribute the same sale differently, so the revenue reported by a campaign is not always the same as the revenue that campaign truly added to the store.
Kiito brings the order, advertising and cost data together. It matches ads to real WooCommerce orders, subtracts the costs behind those orders, and lets you look at profit by product, campaign, ad, keyword, shipping method, payment method and more.
After everything you spent, what did the store actually earn?
WooCommerce’s built-in attribution records the traffic source for the session in which the order is placed. It does not give you a history of the visits that happened before that session. Ad platforms have a different limitation: each platform uses its own attribution model, and more than one platform can take credit for the same order.
Kiito works from the store order instead. It connects WooCommerce orders with the ads and traffic sources that contributed across multiple visits, then puts the advertising result next to the costs and profit from the order.
That makes it easier to see which campaigns are bringing in profitable customers, which channels are helping along the way, and which campaigns only look strong when you judge them by platform-reported ROAS.
A purchase often takes more than one visit. Someone might first click a Meta ad, return through Google a few days later, open an email, and finally type your address directly into the browser. If you only look at the final session, that important information is missed.
Our free, open-source Multi-Touch Attribution for WooCommerce plugin records the source of each visit and connects those visits to the eventual WooCommerce order. It captures UTM parameters, ad click IDs from Google, Meta, TikTok, Microsoft and other platforms, as well as referring websites.
The tracking script and collection endpoint are served from your own domain. Blocking third-party trackers therefore does not stop the plugin. Visitor identity can be linked through a server-set cookie, a JavaScript cookie and local storage, with additional matching available when cookies are missing.
When Kiito is connected, it imports those journeys and shares revenue credit across the touchpoints that contributed to the order. An ad that introduced the customer is not automatically erased just because an email, branded search or direct visit happened immediately before the purchase.
Many WooCommerce reporting plugins do their reporting inside WordPress. On a large eCommerce store, that means heavye database queries against the same database that is already handling customers, orders and the admin interface.
Kiito does not run its reporting inside WordPress. Kiito imports the order data from WooCommerce multiple times per day, and the processing happens on Kiito’s servers. After a single-click authorization, Kiito works automatically, no configuration is needed.
As new orders, ad spend and costs arrive, the reports stay up to date. You get the depth of an advanced WooCommerce reporting setup without the need for a live store to process the analytical workload.
Use WooCommerce for running the store and Kiito for analytics
Every tier includes the complete feature set. Your monthly price is based only on yourstore's revenue.
No tracking pixels and no developer work. Connect WooCommerce and your advertising accounts in a few clicks, and Kiito begins importing your data.
Using Kiito does not require a deep understanding of performance marketing. Anyone can start using it right away. Setup takes about ten minutes.
We support WooCommerce and Shopify and most ad networks. If some integration is missing or you need a custom implementation, tell us, and help shape what we build next.
Before Kiito, we mostly relied on the CPA and ROAS shown by ad platforms and the revenue in our WooCommerce dashboard. It looked like we were making good money, yet our bank balance kept going down.
Kiito showed me what was really happening. The ad platforms were overstating ROAS, and we hadn’t realized how much all the “small” monthly business costs added up to. Once we looked at real profit after ad spend, product costs, refunds, shipping, fees, and fixed costs, it became clear that we weren’t nearly as profitable as the dashboards suggested.
That changed how we made decisions. Kiito showed us which ads were actually profitable and whether our marketing was generating enough revenue to cover fixed costs. We paused loss-making ads and search keywords and shifted spend toward what worked.
Since using Kiito, Zaint’s profit margin has roughly doubled.
Niko Viitala
Founder, zaint.com
Profit margin
Kiito is a reporting and analytics platform that connects to your WooCommerce store — nothing is needed to be installed on your site. The reports run on Kiito’s servers instead of yours.
If you also want full customer-journey tracking, pair it with our free and lightweight, open-source Multi-Touch Attribution for WooCommerce plugin.
The built-in WooCommerce reports stop at orders and revenue. Kiito continues to profit: it brings in your ad spend, product costs, shipping, payment fees, refunds and fixed monthly costs, and matches ads to actual orders (ad attribution) — so you see what your store really earns, not just what it sells.
Real profit by product, campaign, ad, keyword, shipping method and payment method; customer lifetime values; refund impacts; break-even ad budget based on your fixed costs; cost per acquisition compared against real contribution profit — plus intelligent recommendations based on the combined data.
No. Kiito imports your data and does its number-crunching outside WordPress, so your storefront stays fast — no matter how big your store is.
Yes. Our free Multi-Touch Attribution for WooCommerce plugin tracks from your own domain and stores visits in your store’s own database, so third-party cookie blocking doesn’t break it. Visitor identity is kept across multiple storage methods, and visitor matching can keep the journey intact even when cookies are unavailable. Kiito pulls that first-party data into its analytics.
Kiito currently supports Meta ads (Facebook, Instagram, Threads), Google Ads, Tiktok ads, X ads and Reddit ads .
If an integration is missing or you need a custom implementation, tell us — and help shape what we build next.
About ten minutes. Connections are automated, and your historical store and ad data is imported in a couple of hours. Every plan starts with a free 7-day trial — monthly billing, no yearly contracts, cancel anytime.