Built for WooCommerce
Scaling WooCommerce profitably has been a pain. WooCommerce’s built-in analytics show orders and revenue, but doesn’t combine that with order-related costs. Ad platforms exaggerate sales. Your accountant might be the only one tracking the business costs. Try figuring out the actual daily profit of a specific product from all that.
WooCommerce has other gaps as well. It doesn’t keep a record of product price changes, let alone their impact. Its order attribution records only the customer’s latest visit source, and can even mistake the payment gateway for the source. The list goes on.
Kiito offers a two-part solution: a free tracking plugin for WooCommerce and our analytics platform. Together, they improve WooCommerce’s visitor tracking, bring scattered data from your store and ad platforms into one place, and turn it into useful analytics for better marketing and business decisions.
Kiito was made for store owners and performance marketers like ourselves, to provide accurate and useful insights that help maximize growth without sacrificing profitability.
Kiito has sections for products, ads, traffic sources and customer lifetime value. Under each section, you will find the following features.
Core KPIs in each section. Overall, how did your business do during the period?
For products, categories, tags, campaigns, ad sets, ads, keywords, traffic channels, UTMs and more!
Easy-to-read daily graphs, with financials and change details.
For products, categories, tags, campaigns, ad sets, ads, keywords, traffic channels, UTMs and more!
Kiito shows which items start to trend up or down. Notice fatigue early and react to it.
For products, categories, tags, campaigns, ad sets, ads, keywords, traffic channels, UTMs and more!
Best and worst performers. Product or campaign selling well might not actually be the best when all costs are added up.
For products, categories, tags, campaigns, ad sets, ads, keywords, traffic channels, UTMs and more!
Cost breakdowns per individual item and overall.
For products, categories, tags, campaigns, ad sets, ads, keywords, traffic channels, UTMs and more!
Price, budget and status changes are logged automatically. See each change on the timeline and how it affected the financials.
For products, categories, tags, campaigns, ad sets, ads and keywords.
See which products, categories and tags bring in the most profitable customers, measured by lifetime value.
For products, categories and tags.
You notice excellent numbers on Facebook's dashboard. You start smiling — you have finally cracked it! Then you check the orders from WordPress and half the conversions aren't there. That smile disappeared pretty quickly.
Facebook doesn't know that you are also running TikTok, X and Google Ads. It is common for multiple platforms to report a conversion for the same purchase. Your actual CPA and ROAS can therefore be much worse than what the platforms report. Add today's tracking limitations on top of that, and the discrepancy can grow even further.
And even when the data is accurate, ROAS still doesn't tell you whether an ad is actually profitable. Once you account for product, shipping, transaction and other costs, an ad can still make a loss despite a strong ROAS.
Kiito bases its analytics on actual orders and first-party visit data from your WooCommerce store, rather than conversions reported by individual ad platforms. It connects this data with your ad platforms and allocates each order's revenue and costs across the customer's visits, so you can see the actual profit for each ad.
Scale the ads that actually make money – not the ones that only look profitable.
Becoming a customer takes time. Someone might first click a Meta ad, return through Google a few days later, open a promotional email, discard their cart, and finally complete the order through an abandoned-cart email sequence. If you only look at the final click, all those important steps are missed.
Our free, open-source Multi-Touch Attribution for WooCommerce plugin records the source of each visit and connects those visits to the eventual WooCommerce order. It captures UTM parameters, landing pages, and referring websites.
When Kiito is connected, it imports those journeys and attributes revenue across the sources that contributed to the order.
WooCommerce reporting plugins process their analytics inside WordPress. On a large store, that means heavy database queries on the same system that is already handling customers, orders and the admin interface.
Kiito is a SaaS platform running on its own infrastructure. There is nothing to configure or maintain in WordPress. Your WooCommerce and advertising data is imported automatically and processed outside your store.
Your monthly price is based only on the ecommerce store revenue we track. Other sales channels and total business revenue don’t affect your price.
Improve your profit within 30 days, or we’ll refund your payment.
No tracking pixels and no developer work. Connect WooCommerce and your advertising accounts in a few clicks, and Kiito begins importing your data.
Using Kiito does not require a deep understanding of performance marketing. Anyone can start using it right away. Setup takes about ten minutes.
We support WooCommerce and Shopify and most ad networks. If some integration is missing or you need a custom implementation, tell us, and help shape what we build next.
In 2022 I started my own DTC ecommerce brand, Zaint. I was happy with the numbers in the advertising platforms. We easily had 3-5x ROAS most of the time. It seemed like we were making good money, yet I realized that our bank balance was actually shrinking.
So I decided to find out why. I wasn’t satisfied with the ecommerce analytics tools available. Many didn’t focus on profit or lacked detailed advertising attribution. Others locked important features behind plans costing hundreds of dollars per month, even for a small store.
I’ve been a software engineer for more than 20 years. As a teen I made visitor counters that served thousands of requests per second from two servers in my closet. Then worked as a consultant for advertising agencies and large online businesses through my own company. So the solution was obvious.
I started developing Kiito with one goal: helping ecommerce stores improve their profitability. It launched in the summer of 2026 – this time running on AWS servers in France instead of in my closet.
With Kiito, we were able to see which ads and keywords were actually profitable and which products had the best margins after accounting for all costs. Most importantly, I saw that we needed more paid traffic to cover our fixed monthly costs. We increased Zaint’s profit margin from around 0% to 30%. It’s amazing how helpful eye-opening statistics can be.
If you have any questions, feature suggestions or aren’t sure whether Kiito is suitable for you or your client, hit me up at niko@kiito.io and I’ll personally get back to you as soon as I can.
Kiito is a reporting and analytics platform that connects to your WooCommerce store — nothing is needed to be installed on your site. The reports run on Kiito’s servers instead of yours.
If you also want full customer-journey tracking, pair it with our free and lightweight, open-source Multi-Touch Attribution for WooCommerce plugin.
The built-in WooCommerce reports stop at orders and revenue. Kiito continues to profit: it brings in your ad spend, product costs, shipping, payment fees, refunds and fixed monthly costs, and matches ads to actual orders (ad attribution) — so you see what your store really earns, not just what it sells.
Real profit by product, campaign, ad, keyword, shipping method and payment method; customer lifetime values; refund impacts; break-even ad budget based on your fixed costs; cost per acquisition compared against real contribution profit — plus intelligent recommendations based on the combined data.
No. Kiito imports your data and does its number-crunching outside WordPress, so your storefront stays fast — no matter how big your store is.
Yes. Our free Multi-Touch Attribution for WooCommerce plugin tracks from your own domain and stores visits in your store’s own database, so third-party cookie blocking doesn’t break it. Visitor identity is kept across multiple storage methods, and visitor matching can keep the journey intact even when cookies are unavailable. Kiito pulls that first-party data into its analytics.
Kiito currently supports Meta ads (Facebook, Instagram, Threads), Google Ads, Tiktok ads, X ads and Reddit ads .
If an integration is missing or you need a custom implementation, tell us — and help shape what we build next.
About ten minutes. Connections are automated, and your historical store and ad data is imported in a couple of hours. Every plan starts with a free 14-day trial — monthly billing, no yearly contracts, cancel anytime.
Definitely.
– This is not a vibe-coded service.
– We have over 20 years of experience with web servers and security.
– Our firewall and server software are custom-configured for maximum security and regularly updated.
– Only authorized Kiito's employees have read access to your ecommerce data.
– Kiito doesn't have write access to your site.
– Kiito can only read ecommerce-related data such as orders, products, shipping methods and categories.
Please send us an email at support@kiito.io
