A 4× ROAS campaign can still lose money once COGS, returns, and fulfilment are included. Even when campaign and product-level margins look healthy, they may not cover fixed overhead such as software, rent, salaries, and subscriptions. Revenue grows, dashboards look healthy, but cash keeps disappearing.
Kiito shows real profit for every campaign, ad, product, and keyword. See what is actually making money, stop scaling losers, and stop pausing winners. Sort by profit, make the call in seconds, and get your evenings back from spreadsheets.
No more “I think it’s working.” Make scale, pause, and budget decisions with numbers you can defend to your team, your partner, and yourself when you’re checking the bank account on a Sunday night.
Kiito brings together your ad spend, orders, product costs, refunds, shipping, fees, and fixed monthly costs, so profit is not hidden across five different tools and spreadsheets.
Finally answer the question that matters: are you actually profitable, and which products, costs, and customer groups are creating or destroying margin? Kiito gives you the answer while there is still time to adjust, not months later when the bank account already tells the story.
Kiito connects ad performance with real profit, so you can compare campaigns, ads, keywords, products, and channels by what they actually contribute to the business, not just what the ad platforms report.
Stop treating ROAS and CPA as the final answer. Kiito shows which parts of your ad spend are creating profit, which ones are quietly draining cash, and where the next euro is most likely to move the business forward.
One plan, every feature. The price tier follows your store's revenue — drag the slider above and watch where you land.
We will check your store's revenue automatically and show you the right plan before your trial starts.
No tracking pixels to install. No developer work. No months-long implementation that ends in another half-finished dashboard.
Connect your store and ad accounts in a few clicks, then start moving budget toward what actually makes money today, not after onboarding calls, sprint planning, or weeks of technical setup.
Using Kiito does not require a deep understanding of performance marketing. Anybody can start to use it.
We support major ad networks and ecommerce platforms. Need another integration? Tell us, and help shape what we build next.
Before Kiito, we mostly relied on CPA, ROAS, and the profit numbers shown in different analytics tools. The dashboards made it look like we were making money, but the actual business results did not match that.
Kiito showed me what was really happening. The ad reports were incomplete, and even the performance they did show could be skewed, with ROAS overstated by different amounts depending on the platform. Once we looked at real profit after ad spend, product costs, refunds, shipping, fees, and fixed monthly costs, it became clear that we were not as profitable as the dashboards made it seem.
That changed the decisions we made. Kiito showed which ads and keywords were actually profitable, which shipping methods were quietly eating margin, and whether our marketing spend was enough to cover fixed costs. We paused poor ads and search keywords, moved spend toward the ones that worked, and adjusted shipping prices and defaults based on true delivery costs.
Since using Kiito, Zaint’s profit margin has grown to roughly twice its previous level.
Niko Viitala
Founder, zaint.com
Profit margin vs previous level
Working ad traffic at the same ad spend
Waste on under-performing ads and keywords
