Shopify
WooCommerce
Scaling ecommerce profitably has been a pain. WooCommerce and Shopify analytics show orders and revenue, but don’t combine that with order-related costs. Ad platforms exaggerate sales. Your accountant might be the only one tracking the business costs. Try figuring out the actual daily profit of a single product or ad from all that.
Then you change a product’s price or campaign budget, and there’s no record of that. A month or two later, you’ve forgotten about it and wonder why profit plummeted around that time.
Kiito brings that scattered data together and turns it into something you can actually use.
Kiito was made for store owners and performance marketers like ourselves, to provide accurate and useful insights that help maximize growth without sacrificing profitability.
You notice excellent numbers on Facebook's dashboard. You start smiling — you have finally cracked it! Then you check your store’s actual orders and half the conversions aren't there. That smile disappeared pretty quickly.
Facebook doesn't know that you are also running TikTok, X and Google Ads. It is common for multiple platforms to report a conversion for the same purchase. Your actual CPA and ROAS can therefore be much worse than what the platforms report. Add today's tracking limitations on top of that, and the discrepancy can grow even further.
Kiito bases its analytics on actual orders and first-party visit data from your store, rather than conversions reported by individual ad platforms. It connects this data with your ad platforms and allocates each order's revenue and costs across the customer's visits.
Scale the ads that actually make money – not the ones that only look profitable.
See immediately when a product, ad, ad set, or campaign starts losing momentum across revenue, profit, or profit margin. Spot early signs of creative fatigue and product slowdowns before they materially impact your store's profit.
See how long customers typically take to reorder after first purchasing a specific product. Use these insights to time automated promotional emails more effectively and increase customer retention.
Kiito tracks revenue, profit and customer lifetime value by each customer's Main product — the most expensive item in their first order.
Use these insights to create better bundles and upsells, and focus your marketing on the products that attract your most profitable customers.
Kiito reveals the final profit behind each ad and keyword—not just clicks or revenue. Drill down into ad spend, product costs, shipping, refunds, and other costs to see what your marketing actually earns.
Multi-Touch Attribution considers the customer’s complete journey across multiple visits, instead of crediting only the last traffic source. This helps you cut unprofitable advertising and invest more in the marketing that truly grows your profit.
Product prices and campaign budgets change. Products, campaigns, ad sets and ads come and go. Keeping track of every change and its details was nearly impossible, let alone measuring its impact.
Kiito fixes that by automatically recording each change and tracking its financial impact. See how much profit grows or declines after changing a product’s price, redesigning a landing page, or making other changes to your store and advertising.
Every tier includes the complete feature set. Your monthly price is based only on your ecommerce store's revenue.
Improve your profit within 30 days, or we’ll refund your payment.
No tracking pixels and no developer work. Connect your store and advertising accounts in a few clicks, and Kiito begins importing your data.
Using Kiito does not require a deep understanding of performance marketing. Anyone can start using it right away. Setup takes about ten minutes.
We support WooCommerce and Shopify and most ad networks. If some integration is missing or you need a custom implementation, tell us, and help shape what we build next.
Before Kiito, we mostly relied on the CPA and ROAS shown by ad platforms and the revenue in our WooCommerce dashboard. It looked like we were making good money, yet our bank balance kept going down.
Kiito showed me what was really happening. The ad platforms were overstating ROAS, and we hadn’t realized how much all the “small” monthly business costs added up to. Once we looked at real profit after ad spend, product costs, refunds, shipping, fees, and fixed costs, it became clear that we weren’t nearly as profitable as the dashboards suggested.
That changed how we made decisions. Kiito showed us which ads were actually profitable and whether our marketing was generating enough revenue to cover fixed costs. We paused loss-making ads and search keywords and shifted spend toward what worked.
Since using Kiito, Zaint’s profit margin has roughly doubled.
Niko Viitala
Founder, zaint.com
Profit margin
Kiito helps ecommerce businesses improve their profit with actionable insights. Kiito brings store, visitor, advertising, and business cost data together. It connects marketing activity to actual orders and shows which products, campaigns, ads, and channels generate profit – not just revenue.
You can see Kiito in action here.
Kiito is made for Shopify and WooCommerce store owners, marketing teams, and agencies that want to understand their stores’ profitability and improve performance. You do not need to be a data analyst or an expert in performance marketing to use it.
Kiito currently supports Shopify and WooCommerce. Connect your store and advertising accounts to bring orders, marketing performance, and costs into the same analytics platform. If an integration you need is missing, contact us.
Kiito currently connects directly with Google Ads, Meta, TikTok, X, and Reddit. Other traffic sources can still appear in attribution when they are identified through UTMs, advertising click identifiers, or referring websites. If an integration you need is missing, contact us.
The answer to this got quite long, so we made a blog post for it.
You can use the complete Kiito feature set free for seven days. You may cancel before the seven-day trial ends and pay nothing. If you choose to continue using Kiito, the subscription is billed monthly.
Cancellation is easy to do yourself. There is no need to contact customer support. Just click Cancel, and Kiito will not charge you again.
No. You can connect your store and advertising platforms directly to Kiito with a single click.
If your store uses WooCommerce, we recommend our Multi-Touch Attribution and MTA Pro plugins for more accurate attribution. They can be installed with a single click.
No. Your data will not be shared to 3rd parties.
It will not. All the data is imported to and processed on Kiito’s own servers.
If your ads include unique UTM parameters, you are all set. No Kiito-specific links or redirects are needed.
Kiito will automatically warn you if it notices that an ad does not contain unique UTM parameters and give instructions on how the ad link should be modified.
Kiito uses the best attribution available when the UTM parameters are missing or non-unique:
- If an ad has no UTM parameters, Kiito attributes the order to the identified source, such as Facebook, even if it cannot identify the exact ad or keyword.
- If several ads use the same UTM parameters, Kiito distributes the attributed revenue across the matching ads.
However, unique UTM parameters provide the most precise ad- and keyword-level reporting.
Not always, and that is actually a feature, not a bug. Unlike ad platforms, Kiito has visibility into your store’s actual orders, customer journeys, and all the ad platforms you use. This enables Kiito to provide an accurate cross-platform view of revenue and profit.
No. Kiito combines all the visits of the purchaser and attributes revenue across the relevant visit sources.
Kiito imports orders and ad data from the past three years. Note, however, that connecting each sale to specific ads depends on how long the ads’ tracking parameters have remained stable.
Kiito automatically refreshes your store and advertising data every couple of hours. Exact timing may vary slightly between platforms.
Yes. You can add multiple stores to the same Kiito account and switch between them without using separate logins. Each store keeps its own integrations, costs, analytics, and subscription.
Yes. If you manage several client stores, contact us to discuss agency pricing, volume discounts, and referral commissions. We’ll find an arrangement that fits the number of stores you manage.