Why we built Kiito: ecommerce profit analytics beyond ROAS
Most ecommerce dashboards show revenue, ROAS and margin. Kiito was built to show what actually creates profit after ad spend, product costs, refunds, shipping, fees and fixed monthly costs. For the first years of running our own ecommerce business, the numbers looked better than the business felt. WooCommerce showed sales. Ecommerce dashboards showed revenue and […]